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WRITING EXPERIENCE

A. Larry Ross Communications, 2022-current

As a Content Specialist, I'm responsible for the development of creative, persuasive and compelling written materials to expand our clients’ voices and brands across the media. I produce a variety of content types, including but not limited to news releases, op-eds, blog posts, marketing materials, business proposals, and crisis messaging. My work has been published with Fox Nation, Christian Post, Crosswalk, The Stream, and the Washington Post, among many other media outlets.

 

Freelance Writer, 2021 - current

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Local Profile - Contributing Writer

Across print, digital, and social platforms, Local Profile delivers compelling content to a diverse, active, influential and involved readership, with a focus on Collin County, Texas. View my profile.​

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Community Impact Newspaper - Contributing Writer

Community Impact Newspaper distributes hyperlocal news and information to millions of local residents and business owners each day online and monthly by mail. View my sample.​

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Visit Frisco - Project-based Writing

  • In collaboration with Texas Monthly, I contributed to the creation of the 2022 Visitor's Guide for the City of Frisco's official Destination Marketing Organization, Visit Frisco. The project involved interviewing 11 influential members of the business and arts community and crafting profiles for each one.

  • Created 2,000-word copy for sponsored content for the Texas Society of Association Executives website. Copy was written with a punchy, playful tone to entertain the reader and draw their attention to Frisco, Texas.

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Day 1 Experts - Ghostwriting

  • Ongoing: Craft engaging profiles of local business owners, to be published in Fairview Town News magazine on behalf of Day 1 Experts. View a sample.

  • Ongoing: Interview Economic Development professionals and draft profiles for D1E's Texas ED Connection blog.

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Lifestyle Frisco, 2014-2021

Lifestyle Frisco is a hyper-local, digital media company that focuses on storytelling across multiple platforms in Frisco, Texas. Using insights gained through content creation, LsF builds creative campaigns that drive business results for clients, and engaging and informative media for our audiences.

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  • Editor-in-Chief, 2017-2021​

    • As the Editor-in-Chief, I was responsible for leading a team of writers and content strategists to produce local lifestyle content that connects the community. I approved all pitch items, directed and managed the publishing calendar, and updated archive content as needed. I polished and refined every article that was published, ensuring all content met our style guidelines and the client's expectations. I maintained a pulse on the local community's interests to identify content relevant to our audience, and crafted content for our social media platforms. 

  • Contributing Writer, 2014-2021​

    • Responsible for creating a wide range of engaging lifestyle content across categories such as entertainment, human interest, events, travel, kids and family, health/fitness, business features, and personal essays. View a sample.

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Daily Momtivity, 2014-2016

A blog "created by moms, for moms", Daily Momtivity aspires to encourage and connect moms through engaging, original content relating to parenting, household management, food, and family life.

 

  • Co-founder​, writer

  • Crafted original content about parenting, cooking, self-care, and other general lifestyle content

  • Supported the establishment of influencer marketing relationships with Influencer Central, One2One Network, The Women Bloggers, LLC, and The Everywhere Society​.

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TLN Writing Company, 2012

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  • Created 500+ original test questions and answers for 5 educational programs covering a diverse range of topics

  • Crafted web descriptions for State of Michigan tourism websites

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Susan G. Komen for the Cure, 2003-2012

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The world’s largest nonprofit source of funding for the fight against breast cancer, Susan G. Komen for the Cure has invested more than $2.9 billion in groundbreaking research, community health outreach, advocacy. and programs in more than 60 countries.

  • Affiliate Race Manager, 2009 - 2012

    • Served as a subject matter expert on a team dedicated to the management and strengthening of the Komen Race for the Cure(R) Series, the world's largest series of 5K run/walk events. I studied non-profit event fundraising trends, and developed cutting-edge strategies appropriate for the Komen Affiliate Network in their execution of a Komen Race event, with a focus on increasing overall event revenue. Developed strategic email marketing campaigns, Team fundraising guides, and other peer-to-peer (P2P) fundraising tools.

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  • Affiliate Relationship Specialist, 2003-2009​

    • Provided support and education to the Affiliate Network of Susan G. Komen for the Cure in the areas of board governance, staff and board leadership, training and development, strategic planning, and fundraising.

    • Specialties include: Board Governance, Fundraising Strategy, Data Analytics, Nonprofit management, brand management

 

BookRags, 2010

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  • Created lesson plans for high school-level literature. Drafted character descriptions, essay questions/answers, test questions, chapter summaries

 

Other

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  • Dwell Yoga Studio - press release, 2018

  • The Sauna Room - press release, 2018

  • Urban Conservatives of America - press release, 2021 (View)​​​​​

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